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People often think of Hallmark as a company that helps customers celebrate special people on special days. We’re honored people associate us with holidays and milestones. At Hallmark, we’re also about celebrating all of those perfectly imperfect moments shared in between the milestones. We’re about real life – not an ideal life. And spontaneous moments that can happen on holidays or any day!
At Hallmark, we believe Life is a Special Occasion. Our goal is to provide the inspiration, ideas and solutions to help people pause, recognize, linger and capture the meaningful moments they share with others. We listen to our customers’ emotional needs so we can help provide the solutions to meet those needs. And this research is the inspiration for new products and services.