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Description
Genesis Media has created a new monetization platform for premium publishers, allowing viewers to use their attention to rich video advertising as payment for content and services. Acting as a "soft paywall," we let publishers quickly and easily lock all or portions of their digital content. Then, utilizing our proprietary patented audience targeting capabilities, each site visitor is evaluated and real-time decisioning is conducted to determine the visitor's value to the publisher, whether content should be locked, and which ad to present to them for maximum engagement.