Business details
Description
Thought Leadership
Material Minds builds thought leadership for content marketing programs based on well-designed and executed research. We work with clients to focus on topics that will strongly resonate with their target markets and help them differentiate. Our insights are then crafted into an array of media assets that are leveraged across a wide range of channels and can be used in direct sales as well. This helps you get found, differentiate yourself from the competition and add value to existing customer relationships.
The selling paradigm is quickly changing. Companies find it increasingly difficult to grow using traditional sales tactics and vendor-centric marketing. Technology has put the buyer squarely in the driver’s seat and to succeed, vendors must find ways to differentiate before sales cycles even begin. In recent years, many companies have viewed thought leadership as the new “silver bullet” in marketing. However, most companies have found this “great idea” tough to start and even more difficult to sustain. Apreste Media’s mission is to help B2B technology companies get found, attract buyers and strengthen client relationships. Using research as the foundation, we create high-impact thought leadership that helps you differentiate and add value. Services range from simple point-solutions to fully-integrated thought leadership programs.